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Expertise

Complexity,engineeredinto clarity.

We design and build web platforms, integrations and AI-supported workflows for companies – and make sure they are fast, findable and easy to use.

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System plan

One system, four disciplines.

Every digital product is a system of parts that depend on each other. Choose a discipline to see where it works in that system – and what it takes care of.

Inspect the system
  • PeopleBrowser · mobileWorked on by: Performance & SEO, Design & Experience
  • Search enginesCrawlers · AI searchWorked on by: Performance & SEO
  • Design systemTokens · componentsWorked on by: Design & Experience
  • InterfacePages · app viewsWorked on by: Engineering & Platforms, Performance & SEO, Design & Experience
  • DeliveryRendering · CDN · cacheWorked on by: Engineering & Platforms, Performance & SEO
  • MeasurementAnalytics · Search ConsoleWorked on by: Performance & SEO
  • CMSEditorial contentWorked on by: Engineering & Platforms
  • ApplicationLogic · permissionsWorked on by: Engineering & Platforms, AI & Automation, Design & Experience
  • APIInterfaces · integrationsWorked on by: Engineering & Platforms, AI & Automation
  • Your systemsCRM · ERP · emailWorked on by: Engineering & Platforms, AI & Automation
  • AI modelExternal providerWorked on by: AI & Automation
  • WorkflowsTriggers · rules · reviewWorked on by: AI & Automation
  • DataModel · database · filesWorked on by: Engineering & Platforms, AI & Automation
  • HostingDeployments · backupsWorked on by: Engineering & Platforms

Whole system

Fourteen parts of a typical digital product. Most of them are shaped by more than one discipline – which is why we build them together, not in separate hand-offs.

Engineering & Platforms

The structure underneath: data, logic and interfaces that carry a business process and stay maintainable.

  1. Data model firstWe model the data before the screens: what exists, who may change it and what has to stay consistent.
  2. Clear interfacesAPIs with defined contracts connect the platform to your systems – each integration can be tested on its own.
  3. Content without developersEditors maintain content in a CMS that suits the project, connected to the application instead of bolted on.
  4. Repeatable deploymentsSeparate staging and production, reproducible releases and backups as part of the setup.
Read more about Engineering & Platforms

AI & Automation

Workflows that take repetitive work off people – with AI where it adds something and rules where they are enough.

  1. A defined triggerA form, an email or an event in your system starts the workflow – nothing runs without a reason.
  2. AI where it helpsA model from an established provider classifies, summarises or extracts. We connect proven AI models with your existing systems.
  3. Thresholds and reviewUncertain results are not acted on automatically. Where decisions matter, a person reviews first.
  4. Back into your systemsResults land where your team works: in the CRM, the ticket system or the inbox.
Read more about AI & Automation

Performance & SEO

The technical basis for speed and visibility: how pages are rendered, delivered, read by search engines and measured.

  1. Core Web VitalsLoading, responsiveness and visual stability are budgeted from the start, not repaired at the end.
  2. Rendering for people and crawlersServer-rendered HTML: content is visible without waiting for JavaScript – and indexable.
  3. Structure search engines can readClean URLs, sitemaps, canonical and hreflang tags, and structured data.
  4. Measured, not assumedAnalytics and Search Console set up to show what actually happens – the basis of every technical audit.
Read more about Performance & SEO

Design & Experience

Interfaces that make complex functions understandable – designed as a system, for every state and every device.

  1. Starting from peopleWho uses it, on which device and in which situation – the interface follows from that.
  2. A design systemTokens and components keep screens consistent and make new ones faster to build.
  3. Every state designedEmpty, loading, error and success – not just the ideal case.
  4. Accessible by defaultKeyboard operation, visible focus, sufficient contrast and reduced motion are part of the design.
Read more about Design & Experience

In depth

What each discipline does for you.

Where projects usually start, how we approach them, what we build and what you gain.

01

Engineering & Platforms

Systems that carry real business processes – and stay maintainable for years.

Where you are
Processes run through spreadsheets, email and tools that don’t talk to each other – or an existing website has reached its technical limits.
How we approach it
We map the process and its data first, then choose the architecture that fits the problem: a custom web application, a headless CMS or a combination.
What we build
Custom web applications and technically demanding websites, platform architecture, CMS integration, APIs and integrations with existing systems, hosting and deployment.
What you gain
One reliable system instead of workarounds, clear ownership of your data and a codebase other developers can pick up.

Typical stackNext.js · React · TypeScript · Laravel · Payload · Strapi · October CMS

02

AI & Automation

Less manual work, clearer processes – and AI only where it really helps.

  1. TriggerForm, email or event
  2. ModelClassify · summarise · extract
  3. CheckRules and plausibility checkplausible → continuesunclear → review
  4. ReviewA person decides
  5. SystemCRM · tickets · email
Where you are
Requests, documents or data are sorted and copied by hand, and the same questions are answered again and again.
How we approach it
We describe the process step by step and decide where rules are enough and where a model adds value. Every AI step gets a fallback and, where it matters, a human review.
What we build
Workflows triggered by forms, emails or system events; AI services from established providers for classification, summaries and extraction; interfaces that let AI assistants work with your data, such as MCP.
What you gain
Time back for the work that needs people, consistent handling of every case and processes that remain traceable.

We integrate proven AI models into existing systems and turn them into traceable, practical workflows.

03

Performance & SEO

Fast, indexable websites with a solid technical basis for visibility.

  • LCPLoading

    Good: ≤ 2.5 sPoor: > 4 s

  • INPResponsiveness

    Good: ≤ 200 msPoor: > 500 ms

  • CLSVisual stability

    Good: ≤ 0.1Poor: > 0.25
Thresholds as defined by Google for the Core Web Vitals.
Where you are
A website is slow on mobile, pages are missing from Google, or nobody knows which technical issues actually matter.
How we approach it
We measure first – field data, Search Console, crawl and audit – and then fix causes in rendering, architecture and markup instead of symptoms.
What we build
Core Web Vitals optimisation, server rendering and caching, structured data, sitemaps and hreflang, accessibility checks, analytics integration and technical audits.
What you gain
Faster pages, clean indexability and a measurable baseline. Rankings depend on more than technology – we don’t promise them.

We build our own SEO analytics product on the same principles. SEO Cockpit

04

Design & Experience

Complex functions, made understandable and pleasant to use.

One field, four states
Where you are
A product can do a lot, but people don’t find their way, give up halfway through a form or need training to use it.
How we approach it
We design from tasks and content, prototype early and test in the browser – with real states, real text lengths and real devices.
What we build
UX and UI design, design systems, interactive interfaces, responsive layouts, motion design with reduced-motion support, accessible components, prototypes and visual product identity.
What you gain
Interfaces people can use without instructions – and a system your team can extend consistently.

How we build

From a problem to a system that holds.

Five steps, each with a result you can see. No phase exists for its own sake.

  1. 01

    Discover

    Understand the problem, the people involved and the constraints.

    ResultProblem statement · scope · risks

  2. 02

    Architect

    Choose the architecture and model the data before building screens.

    ResultArchitecture decision · data model · prototype

  3. 03

    Build

    Develop in small, working increments on a staging environment.

    ResultWorking increments on staging

  4. 04

    Validate

    Check function, performance, accessibility and SEO before launch.

    ResultTests · audits · launch checklist

  5. 05

    Evolve

    Measure in operation and improve in small steps.

    ResultMonitoring · iterations

What we learn in operation becomes the next iteration.

Engineering principles

General notes.

  1. Performance by design

    Speed is a requirement from the first sketch, with budgets we check – not a polish at the end.

  2. Accessible by default

    Keyboard, screen readers, contrast and reduced motion are part of done.

  3. Secure by default

    Least privilege, secrets kept out of the code, dependencies kept current, read-only access where it is enough.

  4. Built to be maintained

    Readable code, documented decisions and proven technology where proven is right.

  5. Measurable outcomes

    We agree on what success looks like and set up the measurement to see it.

  6. Pragmatic choices

    The technology follows the problem. Sometimes the better system is the smaller one.

Bring us the problem.We’ll draw the system.

A few sentences about what you want to build, improve or automate are enough. No specification and no budget needed to start.

Helpful, if you have it

  • What you want to achieve
  • Which systems you already use
  • Whether there is a deadline
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